3 Clienti, 3 GIF Animati, 3 Lezioni di Marketing Email

3 amici

L'animazione riflessiva è accattivante in e-mail hà a capacità di cumplimentà un missaghju di marketing piuttostu chì di distralli da ellu. Emma, creatore di marketing per email semplice, elegante è intelligente, hà compilatu cuntenutu nantu à cumu utilizà efficacemente GIF in email marketing, cumpletu cù trè esempi di clienti. Recentemente avemu spartutu un strumentu geniale, Cinegif, per aiutavvi à fà gif animati.

Animated GIFs are currently dominating the internet because of their overwhelming ability to draw attention, which is what marketers want for their brands. Using animated GIFs in email marketing can make your content both easy to consume and more compelling than a stagnant image,” said Lee Floyd, Director of Brand. “However, don't get sucked into the misconception that animated GIFs need to be funny, crude, or over-the-top. Classy, simple, animated images can do wonders to reinforce your brand when placed within the right email. Emma

1. Dì una Storia

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Quandu u designer di Los Angeles Paulu Marra moved his showroom to a new location, he used Emma to get the word out to his clients. The animated GIF tells the whole story, from the trail on the map to the “We've moved!” banner to the new address listing. It's lighthearted, stylish and inviting.

2. Attirà l'attenzione nantu à a cosa più impurtante

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Cliente Emma mètudu is known for its use of coordinating color in product placement and text styles and white space to create an airy feeling in every email. In this email, they've used an animated GIF to draw focus on their 20% off promotion. It's subtle and completely in line with their aesthetic and does the job of drawing attention to their promotion.

3. Mostra Prudutti Multipli

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If you're an online retailer, animated gifs can change the way email subscribers engage with your product. Consider this example from Emma customer Barbiere Acelli: Isn't this animated image a million times more compelling than a static grid of hair products?

Emma offre 5 Cunsiglii Rapidi per Usà GIF Animati in Campagne Email:

  1. Mantene a vostra animazione simplice. Se pudete dì a listessa cosa in 4 fotogrammi chì pudete in 8, sceglite per a sequenza più breve.
  2. Assicuratevi chì a vostra animazione rinforza un puntu maiò of your campaign. If it's just for show, it's, well, just for show.
  3. Pensate à cunghjuntà GIF animati cù Flash. If you've got a compelling Flash presentation on your website, put together a simpler version as an animated GIF. Include the GIF in your email, but link it to the fancy Flash page.
  4. Pruvate a pruvà simplici. If you're not sure whether animation will help you make your point, try sending an animated version to half your audience, and send a regular image to the other half.
  5. Fighjate u vostru dimensione di u fugliale. We recommend keeping your entire email's size to under 40K, so it's easily managed by servers and inboxes. Plan your animated gif accordingly, and opt for simpler colors and graphics in your frames to keep the gif's file size in check.

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