This may not be an accurate comparison, but I was thinking about web-based marketing today and came up with a thought. I've often spoken about weaknesses with websites that are simply ‘yard signs'. I'm reading Conversazioni Nudi: Cumu i Blog cambianu u Modu in cui l'Imprese Parlanu cù i Clienti and it speaks to the same issue. I found I'm as guilty as the next guy – having built quite a few sites that didn't allow much interaction. I just finished reading ‘The Catcher in the Rye'. The style of writing that Salinger uses is entertaining because it's so conversational.
Quandu guardemu persona grammaticale, writers can write about I, we, you, or they. This is known as “First”, “Second” and “Third” person respectively. My supposition is that marketing isn't too much different. Often, we come across web sites that are written in First, Second, or Third Person points of view. But, just like reading a book, those points of view are fairly limited. It's the author speaking to you, the reader. There's no opportunity for you to ask questions or give feedback.
L'uppurtunità per u marketing digitale è di basa di dati hè chì a so hè una "Quarta" o "Quinta" persona plausibile. Hè cusì, Quarta Persona pò permette à u lettore di interagisce cù u scrittore. Pò esse cummenti à i blog, o puderebbenu esse fori basati nantu à u web, una ricerca interna robusta, forme di feedback, ecc. Ciò permette una cumunicazione bidirezionale, una sperienza assai più ricca.
“Fifth Person” takes it another step further. What about allowing readers to speak to other readers. What if you allowed your customers to blog about you through your website? Risky? Sure, if you don't listen to them. When you don't solicit feedback from your customers and make changes based on that feedback, you need not worry. The feedback and the customers won't last long!
Sfidariate l'organizazioni per assicurà chì i so sforzi di marketing impieganu tuttu di quì sopra:
- Parlate di voi stessi. (Noi)
- Parlate à e vostre prospettive. (Tù)
- Parlà di i vostri clienti (Iddi)
- Permettite à i vostri clienti di parlà cun voi (Ehi)
- Permettite à i vostri clienti / prospettive di parlà trà di voi (Me).