We're aggressively growing our email newsletter program and I have a confession to make… I add people to our Martech Zone librettu ogni ghjornu. In fact, we've grown to almost 3,000 subscribers in the past few months! More importantly, that traffic continues to drive subscribers back to our blog and to our advertisers and sponsors. If you don't have an email program to capture folks and return them to your site, blog or brand… you're losing a lot of potential customers.
I dui mezi più veloci per fà cresce a nostra lista di newsletter di marketing sò stati:
- Aghjunghjendu ogni cuntattu pertinente chì ci hà ghjuntu attraversu u nostru situ o email. Ciò include ancu prufessiunali di relazioni pubbliche chì ci contattanu per presentà idee di post di blog (circa ogni ora).
- Aghjunghjendu tutti in a mo rete – from my address book and even LinkedIn. Interestingly, I caught some flack from an email deliverability guy that I added about 6 months ago… but he actually didn't add the email to the Junk folder, he just wined a lot, called me names online, and then went away (thankfully).
Funziona cusì bè chì mi piacerebbe avè un mezu automatizatu per uttene u travagliu. Vogliu chì avessi un strumentu chì hà raccoltu tutti i mail entranti è aghjuntu automaticamente a persona à a mo lista di newsletter. Curiosamente, l'aghju vistu GetResponse hà aghjuntu una integrazione simile à questa in a so piattaforma di email. À a diritta ci sò tutte e fonti chì l'utenti di GetResponse ponu attirà abbonati.
If my new subscribers receive the email and don't like it? No worries – they can simply unsubscribe. This is an accepted practice in the industry… but not always advised. If you think this is horrifying (as most email deliverability professionals will), I don't care. I'm both growing our newsletter, growing my traffic to the site AND I'm still maintaining incredible open and click through rates. As well, I continue to have a 0% complaint ratio and my unsubscribe rate was 0.41% on the last newsletter I sent out.
A chjave per tuttu què, naturalmente, hè duie volte:
- lu qualità di u cuntenutu in our newsletter. It's relevant. It's timely. And it's informative and professionally designed. This latest email even promoted an event. Not only did I NOT receive a single complaint, a couple folks converted!
- lu vulume di novi abbonati I'm adding each week is very small. I'm not throwing 10,000 subscribers I ‘found' into my newsletter list… I'm adding 20 to 50 subscribers weekly to it… about the same volume that the newsletter is naturally adding.
It's really changed my entire attitude towards email marketing. I no longer have a double opt-in and I add every email I come in contact with professionally. It's even making me wonder whether or not it's time for me to get a list of marketing professionals. If I do that, I sarà send an invitation letter so that I don't risk hurting my list.
I'm not sure why every email vendor doesn't add this to their collection of tools. Kudos to GetResponse… I thought I was being somewhat original growing my list. It appears they're ahead of the game.